Artist
Artist dolls are made by designers who specifically create the dolls themselves. They are not high production dolls that come off a conveyor belt or have multiple artists creating them. Instead each doll is handcrafted by an artist and the production is supervised by the artist. Such dolls include Father Knickerbocker by Xanthos Kontis, Beth from Little Women by Lita Wilson, Beatrix Potter by Ann Parker and The Young Lad by Dianne Dengle.
Advertising
Advertising dolls are dolls that represent products and goods that were sold at the time. They could promote the characters, sell the product or be used as a marketing tool in addition to advertising. The three types of advertising dolls are trademark character, licensed doll and premium doll. The most common type of doll is advertising dolls, such as Tony the Tiger, Aunt Jemima and the Campbell Soup Kids. Licensed dolls included Gillette Tony doll, Little Miss Revlon and Ponds' Polly Ponds Bride doll. Premium dolls that were made are Kellogg's Fun Fair Clown, Janzten's The Janzten Girl and Colgate Palmolive's Fab Picture Girl.
Celebrity
Celebrity dolls were made to represent celebrities in various eras. Often they were movie and television stars, but they also included musicians, athletes, politicians, models and royalty. Popular dolls included Shirley Temple in the 1930s, '60s and '70s; Jane Withers, another child star in the '30s; Queen Elizabeth II; and Sonja Heinie, a Norwegian ice skater, made in the late '30s. In the late 1930s, sets of five dolls representing the baby Dionne quintuplets of Canada were made.
Character
The term "character doll" has two meanings. The first is a vintage doll that has a definite expression on the face, such as smiling. "Character doll" also refers to a doll that represents a character from a movie, book or TV show. Such dolls include Anne of Green Gables, Alice in Wonderland, Little Red Riding Hood, Cinderella and Raggedy Ann and Andy.
Fashion
Vintage fashion dolls' clothing is as important as the doll itself. Fashion dolls included Mattel's Barbie and Ken, Hasbro's Peteena, Alexander's Cissette, Cissy and Elise, Nancy Ann's Little Miss Nancy Ann, Uneeda's Tinyteen and Suzette and Cosmopolitan's Little Miss Ginger.