Debut
Bernard Lipfert designed the iconic Patsy doll in 1927. She was originally called "Mimi" in early advertising campaigns.
Wardrobe
Effanbee produced a series of clothes designed specifically for Patsy, making her one of the first dolls to come with her own wardrobe.
Themes
Effanbee created themed clothing for its dolls to coincide with national events. George and Martha Washington costumes were available for Washington's 200th birthday, and war uniforms were popular during World War II.
Decline
Noma Electric purchased Effanbee in 1946. The company was bought and sold many times over the next 50 years.
Rebirth
Effanbee was in bankruptcy when the Robert Tonner Doll Company purchased the company in 2002. Effanbee dolls continue to be treasured collectibles.