New Owners
In 1979, Teleflora was purchased by Stewart and Lynda Resnick, one of the more successful entrepreneurial teams in California. Mostly under the guidance of Lynda, Teleflora has used the idea of pairing gifts with flowers to transform to company into the No. 1 flower-selling business in the world.
The Gifts
Since 1979, the porcelain gift that arrives with a Teleflora bouquet is often more than a simple vase. It might be a teacup and saucer, a pitcher, a cookie jar or a candy dish. No matter what the shape of the vessel is, it is still designed to hold an array of blossoms. Sometimes these containers come with small toys, Christmas ornaments or dolls.
The Designers
Many of the vessel designs are collaborations between other companies and Teleflora. From time to time, entities such as Disney, Beatrix Potter, Campbell Soup and Ford have designed gifts that accompany flowers. Some of these items are resold at garage sales, flea markets and thrift shops.