Gen X Games

The Michigan-Based Store

• Gen X Games in Monroe, Michigan, is a privately held company that earns less than $500,000 in yearly revenue and employs between one and four workers, according to Manta. Formerly listed at 476 N. Monroe St., the video game store is now located in the Food Town Center Plaza at 227 N. Telegraph St. Gen X Games sells video games and gaming-related products for brands including X-Box, Playstation and Nintendo. The Michigan-based store also hosts in-store video game tournaments, where customers can compete in games such as Guitar Hero and Call of Duty.

The Madrid-Based Game Publisher

• While you can find a Gen X Games in Monroe, Michigan, you can also find one in Spain's capital city of Madrid. However, instead of selling video games, the Madrid-based company publishes boards games, specifically those that focus on civilizations and adventures. Four individuals, who comprise "Team Gen X," own and operate Gen X Games: Dani Val, Pedro Valle, Ismael Contreras and Marta Cervera.

Game Distribution

• The Madrid-based game publisher Gen X Games produces its board games in a variety of languages and distributes them around the globe. The company Millennium Distribuciones is responsible for distributing Gen X Games board games locally in the Spanish market, while Gen X Games handles distribution in the rest of the European market. For Asia, U.K. and U.S. distribution, Gen X Games relies on the company Fred Distribution.

Game Examples

• Some of the board games that Gen X Games of Madrid produces include Mecanisburgo, Roll Through The Ages: The Bronze Age and Target Earth.

  Mecanisburgo is a 2-player to 6-player game, which requires that players battle for control of the major corporations within the fictional megalopolis of Mecanisburgo. The player that earns the most victory points wins. In comparison, Roll Through The Ages: The Bronze Age is a 1- to 4-player game, which requires that players obtain commodities and construct civilizations. The goal is to achieve five specific development challenges while also building monuments and infrastructure. With the 1- to 4-player game Target Earth, the goal is to resist an alien invasion by forming alliances with other countries. Instead of battling against each other, all players try to prevent aliens, who are controlled by chance, from earning victory points.