Double and Triple Jump
The simplest strategy is to put yourself in a position where you can jump two or three of your opponent's pieces at the same time. An easy way to do this is to put one of your pieces into a spot where your opponent can easily jump it. You'll sacrifice that piece, but if done in the correct spot, your opponent will move that piece into a spot where you can jump multiple pieces. Think several moves ahead to identify these opportunities.
Center of the Board
Move your pieces to the center of the board as quickly as you can. Pieces in the center of the board have more move options than pieces along the edges. This not only gives you the ability to evade your opponent, it also forces your opponent to worry about where exactly you're going to move. However, it's important not to place too many pieces near the center. This can prevent you from moving freely and make you vulnerable to your opponent.
Blocking the King's Row
Avoid moving pieces along your King's row for as long as possible. This blocks your opponent from reaching the row and thus getting a King piece. Your opponent will only be able to move as far as your middle row and no further because he cannot jump the King's row pieces with no space behind them. Even though there is the temptation to jump that piece, refrain from it if you can make a move elsewhere. Remember, blocking your opponent so he can't move is another way to win.
Corner Defense
If you are running low on pieces and/or do not have a king piece, get your pieces along the corners and edges. This will block your opponent from getting them since you can't jump pieces in a curve. At the same time, get a piece to the King's row as soon as you can; at this point, there should be enough open space. Once you have a king, move the piece back and forth within the corner. This will not only make the piece hard to capture, but will also allow you to lure your opponent and possibly capture more pieces.