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How to Give Artistic Direction at a Photography Shoot

The art director on a photo shoot is responsible for a multitude of tasks which can include everything from set decoration to keeping the photo shoot running in a timely manner. One of the most important jobs the art director takes on is communication with the photographer and models. It is up to the art director to communicate to the crew what exactly is needed from the shoot and how to go about achieving certain shots. Despite its intimidating job description, giving artistic direction on a photo shoot can be a rewarding job. Knowing exactly what is expected of an art director can give you the confidence to walk onto the set with a take-charge attitude.

Things You'll Need

Props
Tear sheets
Lighting

Instructions

- 1
  Be selective when choosing the photographer and models for the shoot. Both will need to take direction well. Ask the photographer and model for a portfolio. Check their references.
- 2
  Consider the input of the photographer with an unbiased mind. Often, the photographer will have great ideas that will improve the quality of the shoot; however, this is not always the case. If you do not agree with the photographer's ideas, it is your decision and responsibility to ask the photographer to stick specifically to what you asked him to do. Do not allow the photographer to take over artistic control of the photo shoot. You are ultimately in charge of the shoot and should retain full control at all times.
- 3
  Examine each pose closely. Look at the model's clothing for any flaws, wrinkles or fit issues that will be apparent in the photograph. Ask the assistant or stylist to fix them immediately. It is a good idea to do this in advance of the shoot as well.
- 4
  Look at each set from the angles the photographer will be shooting them. Visualize the shots as they are happening. If you are working with digital equipment, ask the photographer to sync the images to a computer so you can see them immediately.
- 5
  Work closely with the set decorators to assure that the theme of the set fits with the theme of the photo shoot. Remove any props that may be misplaced or do not belong in the scene. Change the color of the set as needed to coordinate with the theme.
- 6
  Assist your photographer in setting up lighting on the set. Look for any unsightly shadows that may be cast by props or the model.
- 7
  Bring examples, or tear sheets, of other shoots that utilized the style of the shoot you hope to achieve. Give your photographer and model visual examples of what you would like to achieve.

Photography