How to Organize a Photography Business

Decide on your business type. There are many ways to officially register your photography business, such as a sole proprietorship, a limited liability company, as a C corp and as an S corp. Each type of business registration is suited to a different business model. You may wish to seek legal advice on which type fits your business the best.

Research your tax obligations by contacting a business accountant. You may have to file quarterly estimated taxes, or be obligated to make other arrangements based on your income. Knowing what your tax obligation is before the date the return is due is crucial to organizing your business.

Purchase insurance. You can choose options that will cover you for liability reasons or cover your equipment against theft or damage, or both. Proof of liability insurance may be required for you to shoot at some venues, so purchase a policy as soon as you have decided to take on clients for pay.

Calculate your rates. It is easy to price yourself too low in order to attract clients; however, this business model is not self sustaining and will quickly use your resources. When calculating your rate for a project or hourly work, include all of your business expenses, and don't forget your salary. Using an online rate calculator such as the one offered on FreelanceSwitch.com can help you put your rate into perspective.

Choose your targeted advertising demographic, and prepare your marketing campaign. This will help to spread the word of your business in the right market, allowing you to pre-qualify your customers before they contact you. Advertising can be as simple as a website or as elaborate as a printed campaign. Researching your demographic will help you to determine where the most effective places to advertise will be, whether they are trade magazines or your local newspaper.