Things You'll Need
Instructions
Learn your trade and be the best you can be. The best portraits are taken in natural light so learn to shoot with what is available and use reflectors to manipulate and add direction to the light. Learn a few lighting configurations with studio lights. The secret to great portraiture is great lighting.
Take a business course. The business of photography is just that. You'll have to have all of the skills necessary to run a small business. Billing, receiving, scheduling, marketing and ordering equipment will be things you'll have to consider.
Rent a store front in a part of town near other artisans. Your work will be recognized for its artistic value, and people will already have art on their minds. If you can't afford a store front, dedicate a room in your house to the effort. Supply a private dressing area as well. Make sure the space is big enough to accommodate families.
Advertise your business everywhere you can. If you borrowed money from a bank to start up your business, ask if you can display your work at their establishment periodically. They have an interest in seeing your business succeed. Join the chamber of commerce, and go to the network meeting. You'll get acquainted with a broad range of professionals who will need head shots at one time or another. Set up a website with your most recent and best work.
Keep your prices reasonable and competitive. Offer returning customers a "grow with me" package. If you take pictures for a couple, give them a deal when they bring their first baby in for portraits and book their next appointment to coincide with the following holiday or their baby's milestone.