Be Positive
Bad moods can be picked up through your voice, and it can have a detrimental effect on the mood of the show if the announcer is stressed or annoyed. Be sure to be in a positive mood when announcing at horse shows. Relay all information and commands in a pleasant and informative fashion. Listen to other announcers to ensure you have the correct tone of voice for announcing (see Resources). Ensure that you aren̵7;t coming across as condescending. Remember that you are there to keep everybody informed about what is going on, not to tell everybody what to do.
Repeat Commands
At a horse show, there can be a lot of background noise, and it can be especially difficult for riders to hear commands only uttered once. Repeat all commands to make it more likely that everybody will hear. For example, instead of saying ̶0;Walk, please,̶1; you should say, ̶0;Walk, please, all walk now.̶1; It can help to have a general idea of the setup of the speaker system to be sure that the riders can heat your commands. Repeat the information in the same informative and light tone you keep for the entire show.
Multitask
Practice your multitasking to avoid becoming snowed under with news to announce. For example, if somebody is missing a child, you have to be able to continue to make announcements on the event while gathering the required information about the missing child. You should then be able to announce the information in a relaxed and pleasant fashion without coming across as overwhelmed. Keep a cool head, even when you have a lot to deal with simultaneously.
Knowledge
Learning all you can about the show, its rules and some general history can help you through your announcements. If you are able to explain the rules in a succinct and understandable fashion, the audience is likely to be more able to follow the events. Aim to cultivate a love of the show, and form an understanding of the skills required to succeed. This will all help you be more naturally informative during your announcements.