Instructions
Choose a concept. Your amusement park must be built around an idea that will appeal to people's sense of fantasy and wonder. Think of things that cannot be easily experienced in everyday life. Imagine what a child might want to do if he could do anything in this world. Recall what a child might dream of becoming when she grows up. Theme parks satisfy a need. They speak to the spirit and give us time to step outside of reality.
Return to reality for a moment and consider where you will place your theme park. The typical theme park occupies a large tract of land. Land is expensive. Your theme park must be readily accessible to large numbers of people or else you won't cover your expenses. Expect people to visit only a few times a year at most. Make sure your attractions can appeal to people outside of your immediate area. Consider a location near other tourist attractions.
Erect hotels if necessary and offer all-inclusive packages. Decide on your admissions plans. Most modern theme parks charge at the gate and then allow guests to enjoy as many rides as they want. Ensure that you have sufficient help. Many theme parks are seasonal. You will need to be able to guarantee a sufficient supply of workers at all times.
Stick to your theme. Make it come alive. If you have a roller coaster at a pirate theme park, decorate it to look like something that would appeal to a real-life buccaneer. Thrill rides can be made to suit almost any idea. Make your rides the fastest and most unusual. Put your employees into costumes. Serve food that appeals to your patrons' sense of wonder. Name dishes in keeping with your theme. Theatrical performances can also enhance your theme. Get everyone involved. Give out special prizes and invite children up on stage. Hold themed demonstrations of dances or crafts. Shops should sell articles that relate to the theme of each area. You can have more than one theme, but make sure to separate them in different areas of the park.
Explore new technologies. Many theme parks feature robots in roles that cannot be performed by human beings. Computers are also used to manage standard rides and attractions. You can monitor the movements of cars through an exhibit or time particular displays. Computers are even used to program fireworks. Use computers to involve your guests. Create games that ask questions and provide interesting pieces of information. Often old-style carnival rides and games are dressed up with the help of technology. Consider old favorites and bring them into the modern era.
Pay attention to customer service. Use technology to improve the flow through your park. People don't like long lines or things that break down. Word of mouth will sell your theme park.