Menstrual Alignment
An interesting phenomenon attributed to pheromones was brought to light in a 1971 study by Martha McClintock. According to ScienceNews.org, the study monitored women in college dormitories and ultimately showed that women aligned their menstrual periods. Not a mystery for long -- the alignment was attributed to secreted pheromones, which ultimately altered and aligned menstrual cycles.
Caste Selection
Many animal species live and die off pheromones. Termite species take pheromone communication to the extreme. They not only communicate and dictate termite behavior but determine a termite's physical form and role within society. Termite "castes" are signaled via pheromones; if the termite group is short on workers, then more termites will be signaled to become workers. Alternatively, if the termites are signaled to become soldiers, they'll defend the colony.
Alarms and Tracking
Pheromones have extensive range, much like the range in a human voice. They signal the identity of individuals, and each colony has different pheromones that represent different things, such as alarm signaling. These signals will put everyone on high guard, letting them know danger is around.
Alternatively, if you've ever wondered how ants keep track of the direction they're going when hauling food, it's due to pheromones that have been left in the tracks by other ants.
Sexual Selection
Although not understood completely, humans do have an affinity for the natural odors of the opposite sex. These odors are secreted via glands within the armpits and are strongest when sweating. Tons of artificial pheromones are available; however, no scientific evidence backs up their effectiveness.
Pheromones in Mammals
Although pheromones might not play as key a role as in insects, pheromones still play critical roles in mammals. This includes giving off scents related to mating behavior, as well as marking territories--a common behavior in dogs and cats.