Hobbies And Interests
Therapy
Clinical psychologists may use the ideas of morphological psychology to determine a patient's motivational framework. Both conscious and unconscious motivations are revealed, that are often developed in childhood. The patient and therapist may work together to understand the reasons behind these motivations and how they are affecting the life of the patient.
Social Behavior and Evolution
Morphological psychology helps to explain beliefs about social behavior and how it is influenced today by motivations of the past. Attraction for example, is driven by evolutionary motivations; we look for a partner that suggests a high potential for offspring. Many men are unconsciously attracted to women with a proper hip-to-waist ratio, good skin and large eyes, as these are genetic markers of healthy childbearing.
Market Research
Most information found on morphological psychology relates to its use in market research. The theory relies heavily on both conscious and subconscious motivation, and is well suited to help companies account for the unconscious generators of consumer behavior and the motivating forces behind product decisions. With this theory, companies can use more complex emotional values when marketing a product, believing that a holistic mindset will pick up on and relate to values more than a single-minded core value.
Consulting
Morphological psychology is being implemented as a business strategy. Consulting firms are brought in and utilize tools based on the theory to shape employee-customer relations, trust development and better understand the motivations of a stakeholder.