Plastic
Polaroid, the plastic, consists of long, thin chains of polymeric molecules -- molecules formed by the addition of many smaller molecules -- which contain atoms of the halogen element iodine. In thin sheets, Polaroid transmits plane-polarized light, but only if the molecules are parallel to the plane of polarization. Reflected light is partly polarized, so Polaroid is widely used in optical devices, including sunglasses, to reduce or eliminate glare.
Land Camera
The Polaroid instant camera -- officially the Polaroid Land Camera after its inventor, Edwin H. Land -- was marketed by Polaroid Corp. from 1948 onward. The Polaroid instant camera used paper that contained developer and fixer. Development took place inside the housing of the camera itself, and the entire process took just a few seconds to complete. In 2008, with sales declining in the face of increased competition from digital photography, Polaroid announced the end of its instant film.
Filter
In 1935, Edwin H. Land also invented the Polaroid filter, which was subsequently used to improve the reflective properties of automobile windshields and sunglasses. Land recognized that his invention could improve 3-D movies and made his own short 3-D film, which he took on the road to demonstrate the improvement. More than seven decades later, the Polaroid filter is still in use.
Company
Polaroid Corp. has, by necessity, reinvented itself over and over again to find and exploit market opportunities. In 2007, Polaroid sold its eyewear division, Polaroid Eyewear International, to the leading U.S. company, Stylemark, but, at the time of publication, continues to diversify its range of consumer electronic products, which include digital cameras and camcorders, digital photo frames, portable DVD and media players, and LCD TVs. In 2007, Polaroid joined Walmart's radio frequency identification (RFID) program, aimed at improving the way companies do inventory and planning, and developed a global positioning system (GPS) specifically for the Mexican market, with preloaded maps and a choice of audible and visual navigation in English or Spanish.