Action Figures
In 1966, the Captain Action line from Cotswold released a Superman action figure using the same doll model as from their GI Joe series. The Superman figure came with a costume and a mask that could be placed over the doll's GI Joe head. This figure also came with a small, white plastic model of Superman's dog, Krypto. Ideal Toys released a Superman hand puppet in 1965 that featured a plastic head and clothed body while DMI Toys released a Superman figure as part of their soft plastic Bend-a-bles line in 1966.
Interactive Toys
Kids who wanted a chance to take on the Man of Steel themselves could do so with the Superman bop bag. Released in 1966, the bop bag had a wide base that allowed the bag to pop back up after being knocked over, giving kids the chance to have fun by punching the bag's Superman decal. Superman's likeness also adorned a pogo stick, a dart gun and several water guns during the 1960s.
Games
In 1967, Milton Bradley released a Superman and Superboy board game. Marketed to children 8 to 15 years old, the game required players to move small figures of Clark Kent and Superman around the board while completing the tasks on "Superman Assignment" cards. Ideal Toys released a Superman card game in 1966 with rules similar to Old Maid. Roalex Games released a Superman Sliding Squares Puzzle Game that required players to reorganize small plastic squares to reveal an image of Superman.
Accessories and Books
The 1960s saw a wide array of Superman memorabilia released in the form of coloring books, pencil cases, wallets, belt buckles, magnets, paint-by-numbers sets and lunch boxes. Hallmark released a Superman party pack in the 1960s that included a tablecloth, napkins and party invitations. Superman capes and costumes were also available for purchase so kids could dress up as the Man of Steel for their party.