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Superman Action Toys of the 1960s

One of the iconic characters of the DC universe, Superman, has entertained fans since his creation by Joel Shuster and Jerry Siegel in 1932. Buoyed by a successful television series during the 1950s, Superman's popularity led to the creation of a wide variety of toys during the 1960s. Superman's likeness adorned punching bags, action figures, card games and more.
  1. Action Figures

    • In 1966, the Captain Action line from Cotswold released a Superman action figure using the same doll model as from their GI Joe series. The Superman figure came with a costume and a mask that could be placed over the doll's GI Joe head. This figure also came with a small, white plastic model of Superman's dog, Krypto. Ideal Toys released a Superman hand puppet in 1965 that featured a plastic head and clothed body while DMI Toys released a Superman figure as part of their soft plastic Bend-a-bles line in 1966.

    Interactive Toys

    • Kids who wanted a chance to take on the Man of Steel themselves could do so with the Superman bop bag. Released in 1966, the bop bag had a wide base that allowed the bag to pop back up after being knocked over, giving kids the chance to have fun by punching the bag's Superman decal. Superman's likeness also adorned a pogo stick, a dart gun and several water guns during the 1960s.

    Games

    • In 1967, Milton Bradley released a Superman and Superboy board game. Marketed to children 8 to 15 years old, the game required players to move small figures of Clark Kent and Superman around the board while completing the tasks on "Superman Assignment" cards. Ideal Toys released a Superman card game in 1966 with rules similar to Old Maid. Roalex Games released a Superman Sliding Squares Puzzle Game that required players to reorganize small plastic squares to reveal an image of Superman.

    Accessories and Books

    • The 1960s saw a wide array of Superman memorabilia released in the form of coloring books, pencil cases, wallets, belt buckles, magnets, paint-by-numbers sets and lunch boxes. Hallmark released a Superman party pack in the 1960s that included a tablecloth, napkins and party invitations. Superman capes and costumes were also available for purchase so kids could dress up as the Man of Steel for their party.


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