Creating a Toy Company
Ruth Handler and her husband Elliot helped found the Mattel Company in 1938. Harold Matson was the third partner of the company that originally made only picture frames.
Turning to Toys
In 1946, Ruth and Elliot Handler bought Matson's share of the Mattel Company. Elliot began to make doll house furniture from the leftover pieces of scrap wood that were used to make picture frames.
Lilli Doll
Ruth Handler brought home a Lilli doll from a vacation in Switzerland in the 1950s. Handler used the Lilli doll as a model for the doll she wanted to create for American children.
The First Barbie Doll
Handler received a patent for the Barbie doll in 1958. The first Barbie doll, named after the Handlers' daughter Barbara, was sold at the American Toy Fair in New York City in 1959. The first Barbie doll had a ponytail hairstyle, and wore a black-and-white swimsuit and sunglasses.
Barbie Style
Ruth Handler, who died in 2002, wanted the Barbie doll to reflect American society and trends. Handler hired Charlotte Johnson in the late 1950s to be the first fashion designer to design clothes for Barbie dolls.