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History of Ertl

Ertl is, at the time of writing, the U.S.' largest producer of branded die-cast toys. The company is most well known for their line of farm toy replicas, though they have also produced other small-scale vehicle replicas.
  1. Founding

    • Fred and Gertrude Ertl founded the Ertl toy company in 1945. Their first toy was a tractor replica, created in their basement in Dubuque, Iowa. Their goal was to make toys with attention to detail, and were durable enough to withstand hard play.

    Expansion

    • In 1959, the company's production had outgrown its space. As a result, the company moved to a bigger facility in Dyersville, Iowa.

    Acquisition

    • During the 1970s and early 1980s, Ertl acquired a number of smaller toy companies including Carter Tru-scale, Structo Stamped Steel, and three model kit companies: AMT, MPC and ECSI.

    Contributions

    • Ertl was instrumental in the development and construction of the National Farm Toy Museum. The museum opened in 1986, and houses a large collection of farm toys, collectibles and memorabilia.


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