Instructions
Know when your Gund plush toy was made. Gund has been making toys since 1898 so this might be a difficult task.
Look realistically at the flaws. If the toy is missing significant parts note that but also look at the minor flaws. See if there are tags missing, look at the clothes and eyes, and notice if there is stitching coming loose. Any of these issues could contribute to your Gund bringing in less money.
Have a good idea of what it's worth. Check with collectors, on selling websites or in price guides. Find what your Gund is worth in excellent condition and what it's worth in fair condition. Yours will likely bring an amount somewhere between those numbers.
Look for a buyer. Sell your Gund plush toy on selling sites like eBay or take it to a local collectible store. If you find it's not worth much, consider a garage sale or just selling to a friend.