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How to Become a Webkinz Dealer

By pairing stuffed animals with an online virtual world where kids can play with them, Webkinz created a new profit model for plush-toy retail sales. CNN/Money reports that in the first 24 months Webkinz were available, from 2005 to 2007, more than $20 million were sold. Although many retailers and online sellers would love to participate in the success of the Webkinz line, you must work with a Ganz sales rep to become a Webkinz dealer.

Things You'll Need

Retail store
Resale license
Credit references
Tax identification number

Instructions

- 1
  Go to Ganz.com and click the "Contact" link. Then click the "Contact a Sales Rep" link. Fill out the online form with your name, store name and contact information. A Ganz sales representative will contact you to schedule a meeting at your store or warehouse.
- 2
  Meet with your Ganz sales rep and look over the Webkinz wholesale catalogs, minimum order requirements, monthly specials and pricing information. Decide which merchandise you would like to carry.
- 3
  Fill out a Webkinz dealer application. Include credit references, banking information, a copy of your resale license and tax identification number.
- 4
  Submit the application to your Ganz sales rep, who will contact you and let you know whether you have been accepted.
- 5
  Place your first order with your Ganz sales rep.
- 6
  Prepare your store for your first shipment of Webkinz merchandise, marketing materials and point-of-purchase displays. Ensure that they are in a visible location, as the tags with the secret codes are targets for shoplifters.

Stuffed Animals