Instructions
Insert and boot the game disc on your computer. The game's installation prompt will appear. Click "Start" to begin the installation process.
Agree to the game's "Terms of Use" by clicking the check-box at the bottom-left of the window. Click "Next" to advance to the next screen.
Click on a directory to install game. By default, the game's directory will be installed into the "Program Files" folder.
Click "Install" to place the game's file on your computer. Once finished, the "NBA 2K10" folder will be placed in the directory you specified.