Instructions
Access Blizzard's "Promotional Retrieval Center" using your preferred web browser.
Choose your region in the "Region" drop-down box.
Choose the realm your character is located on in the "Realm" drop-down box.
Enter the promotional code located on the loot card into the "Promotional Code" dialog box.
Enter the security CAPTCHA into the security key dialog box, then click "Submit."
Write down the displayed item code.
Log into your "World of Warcraft" account and select the character you intend to retrieve the reward for from the character selection screen.
Travel to "Booty Bay" located at the southern tip of "Stranglethorne Vale."
Speak to the goblin NPC "Landro Longshot." You can find Landro near the docks.
Select the item on the loot card from the possible item choices presented in Landro's dialog options.
Enter your item code, then click "Next." The item will be awarded to your character if you entered the correct code.