Instructions
Begin My Player mode and create your character, paying careful attention to the position and the team you select. For example, if you play a center, look for a team that needs a center, like the Spurs or the Knicks.
Play hard in season mode, regardless of your position. Your rating and popularity are based on setting picks, boxing out hot players on the opposing team and contesting shots. Winning or losing games doesn't affect your individual score.
Accept the custom Jordan shoe endorsement after getting more than 10 A or A+ player scores in a row. You'll now have an option to "Create a Shoe" on the My Player mode menu. Note that your Custom Shoe will also give semi-randomized attributes to your player.