Instructions
Insert the wide end of the Move's USB cord into the PlayStation 3 console. This is not necessary if you have used the Move controller before.
Insert the narrow end of the Move's USB cord into the Move. This is not necessary if you have used the Move controller before.
Press the "PS" button on your Move controller. If this is the first time you have ever used it, this will sync the controller to the console and turn it on. Otherwise, this will simply turn on the controller.
Load "NBA 2K11" as normal. The game will automatically accept the Move controller's connection.