Instructions
Insert your "Madden 2010" game disc into your PlayStation 3. Select the game's icon from the "Game" menu on screen to load the "Madden 2010" main menu system.
Select "Game Modes" from the main menu.
Select the listing for the "Franchise" mode from the menu on screen. Select "New" to begin the process of creating a new franchise. Select the team you want to play as and whether you want to use the actual roster of the team or if you want to create the team through a draft. When you're done setting up your franchise, select the "Save" option on screen to save your franchise in the form of a new file on the console's hard drive.
Select the "Back" option on screen to return to the franchise mode's main menu. Select "New" again to set up an additional franchise on the same console. When you're done setting up additional franchises, select "Back" to return to the previous screen.
Select "Load" when you start a game of "Madden 2010" to continue with a specific franchise. Select the file that represents the franchise you want to play as. The relevant team and information will load on screen. Return to the previous screen and select "Load" again to play as a different franchise.